DISCLAIMER. OPINIONS ARE NOT FACTS.
Microsoft is the biggest company in technology.Others would say that Apple is the second biggest, and that the world relies on their products, but I would say otherwise. Apple is to a technology company what Coldstone is to food. Sure thing, their products are sweet, and they taste great, but in the end we are not eating Ice Cream for dinner.
What I am trying to imply here is that Microsoft has more of a grip on the Business industry than Apple has. Their software runs on more than 9/10 of the world’s operating computers, and in most businesses. After all, you don’t see people drafting their spending averages in “Numbers for Mac OS X”. The world uses Microsoft Office, and Microsoft Windows as their main business tools, no other software. Relying on the food analogy once again, if Apple is Coldstone, then Microsoft is McDonalds. If they dissimilar tomorrow, many people wont have a place to eat.
However Micorosoft see’s Apple’s marketing. The masses use their technology because it feels good, and it gives them pleasure to use. This is because Apple’s products are designed to influence the human psyche, and stimulate endorphin. When you buy an Apple product for the first time and turn it on, doesn’t it feel really good? It feels as though the product is a blank canvas for you to paint with your favorite music, games, movies, websites, so on and so forth. Microsoft understands the pleasure that people get from Apple’s products, and they are trying to apply it to the casual and buisness technology worlds with the Surface.
The Surface is a new concept for Microsoft, as it is the first non gaming technological device that they are manufacturing themselves. They are treading deeper into Apple’s waters, but with a different approach, a new flexible operating system that will succeed in the tablet field for the sole reason of not being Android.
The next topic on my list is where I believe Microsoft must be, and the paths they must take in order to establish them as a main power in the tech market, for both casual use, and business. They must purchase Nokia to create a line of Microsoft manufactured Windows phones. Nokia’s image is not good right now, in fact it is very bad. Their phones are seen as old, outdated, and this is all due to the restrictions required by the Windows Phone 7 platform. Microsoft screwed them over by denying their phones access to Windows Phone 8, and now many of the same consumers that may have purchased their phone previously, are holding off, denying Nokia of sales.
What do you guys think? Leave your comments below.